Our recruitment coaching hub offers certification programs to educate and support sales managers hire more qualified loan officers. The Mortgage Recruiting Certification features The Playbook, Mortgage Recruiting eLearning loaded with proven headhunter secrets, key strategies and techniques to attract, engage and hire quality talent. We have helped thousands of sales managers recruit like professional recruiters.


Get "The Playbook" via self-paced training. Learn headhunter step-by-step secrets, key strategies + techniques to attract + tactics to hire more qualified loan officers.


Private coaching, providing a recruiting plan based on the goals and vision you set for your future, holding you accountable while we track your progress.


Headhunters are open for business.  Join us while we share real-world recruiting situation + courting solution and action steps that propel your business.




The secret to recruiting the best talent in the market is to the EMAC Headhunter Secrets. Stand out in the minds of candidates. Stand apart from the competition. Stand up for yourself. Take the time to learn how to recruit like a professional Headhunter right now!

Complimentary Coaching Seesion

Working one-on-one with Jim McGrath, an experienced Headhunter to help you identify and attract the best talent, to ensure you attain your recruitment goals.  Our clients experience significant breakthroughs in their recruiting mindset, candidate communication + relationships, resulting in remarkable changes in the quality of their hires, team expansion, and career growth.

Top 5 Reasons To Hire A Professional Recruiting Coach

  1. You need to boost your talent pool + candidate pipeline flow
  2. Understands the recruiting process inside and out
  3. Can help you understand how to play the candidate game
  4. Zero in on a plan vs. flying by the seat of your pants
  5. Help you connect with candidates through conversation not interrogation

Coaching is personalized to your unique situation, needs, and goals.  To book your complementary 1:1 Coaching Call, complete a quick recruiting assessment now.



Learning has the best value in the market with all the features that hiring managers demand in an engaging learning environment. The key to growth in any organization is having a proven “winning recruiting system.” 


Sign up to our monthly recruitment coach lessons featuring how-to articles, step-by-steps, hot topics and fresh ideas to enhance your recruiting efforts and results. Learn what's trending, winning strategies used by professional recruiters.


Get your FREE copy of our exclusive One Year Loan Officer Recruitment Planner. This complementary lesson is a step-by-step outline of the essential activities for the recruiting, hiring and onboarding process to ensure new hire success.

T.A.P. |  5-Day Challenge

Take this 5-Day Challenge. Your mission is to dive into your current recruiting plan, accept the changes and design your own personalized Talent Attraction Plan with the daily Step-by-Step Guides.


Private coaching that will ignite your recruiting and inspire your communication style. Jump-start your recruiting campaign, with new approaches to connecting and to hiring the best talent.”


Real-world recruiting web series by real headhunters for mortgage sales managers. Start learning new best practices from an expert Headhunter Coach every month. 

Our Training + Your Commitment = The Best Results

“I just wanted to reach out and say thanks. I purchased your recruiting e-Learning and am currently about 40 lessons in. I have been in the business almost 20 years and have been recruiting actively for about 15 of them. I have successfully recruited and hired at least 100 people on my own. Nobody—and I mean nobody—has ever taken the time to sit down and put all of this info in one place. In this industry, we have been forced over time to learn everything by trial and error or miscellaneous things passed down from generation to generation. I have used many of your techniques in the past, but didn’t really know why, nor was I able to apply things consistently because I didn’t really have a strategy. So I appreciate that you have put this road map together. Thanks again and great job.”

Joel L., Durham, NC

Regional Vice President

“Jim is an excellent resource for anyone looking to make an impact in the mortgage industry! Not only does he possess an unmatched skillset as a mortgage recruiting professional, but unlike so many other recruiters, he’s able to translate his knowledge in a meaningful and relevant manner. Check out his training for anything and everything related to mortgage recruiting.”

Cathy H., Burlington, MA

Talent Acquisition Director

“I just wanted to write and say that your e-learning was instrumental in helping me hire my very first Loan Officer. I used the first lesson to prepare my recruiting plan and I am now using the techniques to onboard my new employee. The information you provided The PlayBook was relevant, practical and simply stated. Thank you Jim”

Michael P., Dallas, TX

Branch Sales Manager

“I have been in Sales Management for over 40 years and the Loan Officer Recruiting “The PlayBook” is a system that should not only be read by mortgage professionals and corporate recruiters, but by anyone who has the need to search out, recruit and hire top performers in any industry…. Mr. McGrath has nailed it, this e-Learning is a must read! The proven system is revealed in The PlayBook is the most comprehensive, step-by-step system for recruiting commissioned Loan Officers ever written. It’s a complete, turn-key, self-study course jam packed with cutting edge techniques to build your sales force quickly, easily, and inexpensively.”

Tony D., Los Angeles, CA

Managing Director



As we move into what will likely be a challenging year, hiring managers at all levels will continue to face unique recruiting demands. Our focus is on what is trending in the mortgage industry, relevant news and the opinions of our experienced members.


5509 Grand Blvd, Suite 200, New Port Richey, FL. 34652