Jim McGrath is a dynamic speaker, trainer, and coach. Delivering World-Class recruitment training and Best Practice methods for attracting and hiring Loan Officers.  Jim is the Founder and owner of The EMAC Group, a mortgage recruiting firm, and has placed thousands of Loan Officers in his 30 years as a Headhunter.

Does Your Opportunity Stand Out From The Competition?

Sales Managers need a Talent Strategy to win the game.

Most sales managers need a coach to assist them in the recruiting department.  Why?  Because they are sales experts and were not trained to be a professional recruiter. It takes years of education to become a successful sales leader or professional recruiter. 

✔ Identifying the best resources to find the qualified loan officers

✔ New name-generation strategies to find & attract the best-fit candidates

✔ Customized scripts that encourage candidates to learn about your opportunity

✔ Handling objections & smoke screens with professional rebuttals

✔ How to develop quality candidate relationships prior to the first call

✔ Initial interview presentations to get prospects interested and stay engaged

✔ An innovative courtship process that gets candidates to want to join your team

✔ Proven tactics and problem-solving at the offer and closing stage

✔ Onboarding system to get new hires Ramped-Up in their first 30 days

✔ Professional development strategies that retain the best talent

Start implementing our proven strategies to attract and win talent. How would it feel to have greater clarity, a vision for you and your business, and a plan to get you on track?


In our One-On-One Session, we explore your hiring goals, what vision you have for your business, and the next steps to take. Having insight from an experienced mentor and advisor in partnership with you can be the catalyst you need to begin your business transformation and growth or bring your business back on track.
✔ Recruitment Questionnaire - Current recruiting status, needs, and goals
✔ 30-minute Headhunter Questionnaire Assessment
✔ One-hour weekly private sessions - To fine-tune your recruiting activities
✔ Areas of Immediate Concern – Sourcing, making the initial contact call, courting, closing of the offer, objections/rebuttals, onboarding, etc.…
✔ Self-Improvement Assignments – A checklist to make the changes in your current approach
✔ Prospect Pipeline Generation – Develop a pipeline of quality prospects that fit your culture
✔ Sessions Take-Aways – Outlining the call with call-to-action results from each session

We customize the Play-By-Play Mentoring Sessions during a One-On-One Coaching Session designed for sales managers to excel in finding the best talent, employer branding, qualified candidate relationship, scripting a presentation to attract talent, creating a candidate-centric courtship, and learning how to close and onboard the best Loan Officers. 

Complimentary Coaching Session

Our Training + Your Commitment = The Best Results

“I just wanted to reach out and say thanks. I purchased your recruiting e-Learning and am currently about 40 lessons in. I have been in the business almost 20 years and have been recruiting actively for about 15 of them. I have successfully recruited and hired at least 100 people on my own. Nobody—and I mean nobody—has ever taken the time to sit down and put all of this info in one place. In this industry, we have been forced over time to learn everything by trial and error or miscellaneous things passed down from generation to generation. I have used many of your techniques in the past, but didn’t really know why, nor was I able to apply things consistently because I didn’t really have a strategy. So I appreciate that you have put this road map together. Thanks again and great job.”

Joel L., Durham, NC

Regional Vice President

“Jim is an excellent resource for anyone looking to make an impact in the mortgage industry! Not only does he possess an unmatched skillset as a mortgage recruiting professional, but unlike so many other recruiters, he’s able to translate his knowledge in a meaningful and relevant manner. Check out his training for anything and everything related to mortgage recruiting.”

Cathy H., Burlington, MA

Talent Acquisition Director

“I just wanted to write and say that your e-learning was instrumental in helping me hire my very first Loan Officer. I used the first lesson to prepare my recruiting plan and I am now using the techniques to onboard my new employee. The information you provided The PlayBook was relevant, practical and simply stated. Thank you Jim”

Michael P., Dallas, TX

Branch Sales Manager

“I have been in Sales Management for over 40 years. The Loan Officer Recruiting PlayBook is a system that should not only be read by mortgage professionals and corporate recruiters but by anyone who has the need to search out, recruit and hire top performers in any industry… Mr. McGrath has nailed it, this e-Learning is a must-read! The proven system is revealed in The PlayBook is the most comprehensive, step-by-step system for recruiting commissioned Loan Officers ever written. It’s a complete, turn-key, self-study course jam-packed with cutting edge techniques to build your sales force quickly, easily, and inexpensively.”

Tony D., Los Angeles, CA

Managing Director

You’re one step closer to growing your team of top producers. Tell me a little about yourself, and then we can schedule a call so I can start working on a personalized recruiting campaign!