Jim McGrath is a dynamic speaker, trainer, and coach. Delivering his World-Class Recruiting Best Practice approach to attracting and hiring Loan Officers.  Jim is the Founder and owner of The EMAC Group, a mortgage recruiting firm, and has placed thousands of Loan Officers in his 30 years as a Headhunter.

Sales Executives need a Talent Strategy to win the game.

Many sales managers require coaching on hiring the right loan officers. Even if they are sales experts, they may not have been trained to be professional recruiters. It takes years of experience and many bad hires to become a successful recruiting sales leader.

Does Your Opportunity Stand Out From The Competition?

✔ Identifying the best resources to find the qualified loan officers

✔ New name-generation strategies to find & attract the best-fit candidates

✔ Customized scripts that encourage candidates to learn about your opportunity

✔ Handling objections & smoke screens with professional rebuttals

✔ How to develop quality candidate relationships prior to the first call

✔ Initial interview presentations to get prospects interested and stay engaged

✔ An innovative courtship process that gets candidates to want to join your team

✔ Proven tactics and problem-solving at the offer and closing stage

✔ Onboarding system to get new hires Ramped-Up in their first 30 days

✔ Professional development strategies that retain the best talent

Start implementing our proven strategies to attract and win talent. How would it feel to have greater clarity, a vision for you and your business, and a plan to get you on track?


During our One-On-One Sessions, we explore your hiring goals, your vision for your business, and the following steps to take. Having insight from an experienced mentor and advisor partnering with you can be the catalyst to begin your business transformation and growth to your Recruiting Campaign back on track.
✔ Recruitment Questionnaire - Current recruiting status, needs, and goals
✔ 30-minute Headhunter Questionnaire Assessment
✔ One-hour weekly private sessions - To fine-tune your recruiting activities
✔ Areas of Immediate Concern – Sourcing, making the initial contact call, courting, closing of the offer, objections/rebuttals, onboarding, etc.…
✔ Self-Improvement Assignments – A checklist to make the changes in your current approach
✔ Prospect Pipeline Generation – Develop a pipeline of quality prospects that fit your culture
✔ Sessions Take-Aways – Outlining the call with call-to-action results from each session

As part of our One-On-One Coaching Session, we offer personalized Play-By-Play Mentoring Sessions. These sessions are specifically designed for sales managers to improve their skills in various areas such as finding the best talent, enhancing employer branding, building strong relationships with qualified candidates, creating compelling presentations to attract candidates, adopting a candidate-focused approach, and mastering the art of closing and onboarding the best Loan Officers.


Group Coaching